Claves para descifrar el mundo de las tiendas minoristas en México

Keys to deciphering the world of retail stores in Mexico

Have you ever noticed that not all stores are the same? Each one has its own personality, right?

Today we bring you a guide to becoming an expert in retail store classification in Mexico. 🇲🇽

  1. Size: Giant or medium?
  • Large Chains: These are the kings of retail, with a national or regional presence. Walmart, Soriana, and Chedraui are some examples.
  • Medium-sized Chains: A little smaller, but no less important. Casa Ley and HEB are some you'll be familiar with.
  • Convenience Stores: Your allies for scares and snacks. Oxxo and 7-Eleven are always there to save you.
  1. What's on your menu?
  • Supermarkets: Your one-stop shop for food, household items, and more. Walmart, Soriana, and Chedraui are also located here.
  • Department Stores: If you're looking for clothing, furniture, electronics, or anything else, Liverpool and Palacio de Hierro are your friends.
  • Specialty Stores: For all tastes and colors. Mixup (electronics) and Office Depot (office) await you with open arms.
  1. Anything else I should know?
  • Target Audience: Some stores focus on children, teens, or families. There's something for everyone!
  • Prices: From the most affordable to the most exclusive, you choose!
  • Format: Wide aisles, self-service... the shopping experience matters too!

According to ANTAD (the Association of Self-Service and Department Stores) in Mexico

  • Self-service.
  • This store format combines characteristics of supermarkets and department stores, offering a wide variety of products in one location and allowing consumers to browse the store to independently select and purchase products. Products available include fresh foods (fruits, vegetables, meats, baked goods), cleaning products, household items, and in some cases, clothing and electronics. Your one-stop shop for food, household items, and more. Walmart, Soriana, and Chedraui fall within this segment.

  • Department stores are commercial establishments that offer a wide variety of products organized into different sections or departments within the same location. Unlike specialty or self-service stores, department stores typically offer a more varied and comprehensive shopping experience, with different areas dedicated to different types of products and a focus on customer convenience, often with rest areas and facilities such as parking. They are ideal for those seeking convenience and variety in one place. Liverpool, Sears, and Palacio de Hierro fall into this category.
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  • Specialty stores : These stores focus on a specific type of product or category, offering a high degree of expertise and knowledge in that area. These stores provide a more focused and personalized shopping experience compared to department or self-service stores. Here are some specialty store categories and examples in Mexico, for example:
  • Electronics and Technology, Clothing and Fashion, Sports and Outdoor Activities, Beauty and Personal Care, Furniture and Home Decor, Books and Stationery, Toy Stores

    Among the advantages is that the staff usually has a high level of specialization and knowledge in the product category they handle and offer a broader and more detailed range of products within their area of ​​expertise.

    Examples: Petco, Office Max, Pharmacy Chains like San Pablo, 7ven, OXXO

    They can also be classified according to size, business model, specialty, prices, among others. Also remember that each chain classifies its stores according to the segment they are targeting, size or location.

    There you have it! You're now an expert in classifying retail stores in Mexico.

    Remember that this is just a basic guide. The world of retail is fascinating, and there's much more to discover.

    Would you like to learn more about choosing the perfect store for your product or business? Let me know and I'll be happy to help!

    #retail #stores #classification #marketing #business #mexico

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